Finding the right book fulfillment company that also offers printing services can be the secret to success for your book. Self-publishers of all types can benefit from the excellent customer service a fulfillment house provides. They beat print on demand by allowing you to digitally print a reasonable quantity of books in advance so they are ready for immediate shipment. The on-demand model, where books are printed only after orders are received, sounds good but has some drawbacks. It eats into your profitability and can cause order backups – your book buyers must wait in a print queue.
It's all avoidable with the right book fulfillment company that connects to your eCommerce and is ready to ship the same day an order arrives. Large online sellers have spoiled people with incredibly fast shipping, and waiting is noticeable. It makes an impression when you go with on-demand, and books are mailed several days after ordering them because of print queue delays. You can also benefit from a regular printer with a full range of book publishing options. Print-on-demand may force you into a cookie-cutter look that will diminish your uniqueness. It all matters for your competitiveness.
One of the best things about self-publishing today is the disappearance of any stigma. It's become much more about your book's quality. Also, a raft of content preparation specialists is at your service. They bring publishing industry expertise to your book project, even if it's your first one. There's no replacement for experience, and when you have help producing a book that meets the highest standards, you'll be fully competitive in the marketplace. The competition and opportunity are equal today, and you need to operate accordingly. Also, set clear goals for your book before publishing it.
You probably already know that 80 percent of books are read in printed form, even with technological advances. Therefore, book printing and doing it well need to be primary considerations. Full-service printers can offer you an array of options, like custom trim sizes and embossed covers. They combine to help your book stand out and communicate its value to shoppers. You want to fit your genre but stand out so buyers perceive greater value than your competitors offer. Setting the right price for your book also helps. Going too low can make people question its value, but you also want to be competitive.